SNOWBOARDER Magazine Announces 2012 Superpark Battle Of The Brands Presented By Gatorade

Superpark 16 Presented By Gatorade once again brought together the building efforts of the best terrain park crews in the world and the riding abilities of snowboarding’s top freestyle pros. For five days in May, over 250 renowned icons of shred including Halldór Helgason, Danny Kass, Tyler Flanagan, Sage Kotsenberg, Romain De Marchi, Phil Jacques, Josh Dirksen, Gjermund Bråten, Bjorn Leines, Chris Bradshaw, Joe Sexton, Zac Marben, Sebastien Toutant, Andreas Wiig and Forest Bailey lapped Mt Bachelor’s Sunrise Chair sliding, launching, slashing, and stomping for the lenses of over 60 invited videographers. In addition to the daily edits released during the event on www.snowboardermag.com and the footage stacked for the requisite video parts, all of the best Superpark 16 action will be broadcast in SNOWBOARDER’s new Battle Of The Brands Video Showdown. Starting on June 18th, 2012 the Superpark 16 footage compiled by over a dozen renowned pro teams will be matched against each other in a head-to-head social media melee to see which company’s squad captured the shots most capable of winning over the public’s hearts, minds, and most importantly, computer monitors.

R: Austen Sweetin P: Huggy

Brands participating in the 2012 Superpark Battle of The Brands Presented By Gatorade include Oakley, ThirtyTwo, Nike, Never Summer, Volcom, Smokin’, Nitro, Gnu, Arbor, K2, Quiksilver, Yes, Ride, Flow, Capita, and Bataleon. The complete Battle Of The Brands tournament will play out on www.facebook.com/snowboardermag as “Like” voting will be used to determine which teams advance from the bi-weekly elimination bouts to the week-long Finals. The team that emerges from the 2012 Superpark Battle Of The Brands victorious will reap the spoils of a well-earned trip for five to Cabo San Lucas, Mexico which is basically the Superpark of Spring Break destinations.

F: Mike Mo P: Mike Yoshida

About SNOWBOARDER

SNOWBOARDER Magazine is entering its 25th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group (ASG) Grind Networks, which reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events, and television programming. www.snowboardermag.com

About GATORADE

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com

About Mt. Bachelor

Mt. Bachelor is the largest ski resort in the Cascade Range, offering 3,683 acres of lift-accessible terrain. The mountain features 10 lifts, seven of which are Express Quads, plus two tubing lifts and two beginner carpets and an average annual snowfall of 370 inches. Mt. Bachelor also features 5 terrain parks, 2 half pipes, 56K of groomed and tracked cross country trails, snowshoeing, tubing, sled dog rides and summer attractions. For weather conditions, news and events visit www.mtbachelor.com.