Twenty seven votes. Twenty seven! That’s the magic number for Venice Beach-based Arbor Snowboards, as they are officially the 2013 Battle of the Brands champions. With less than thirty votes deciding the final outcome, BOTB reiterated once again that every single vote counts. Denver, Colorado’s Never Summer Industries went down swinging but their punches weren’t enough to knock out Arbor, whose social media push proved to be pivotal in the final hours of the finals. Congratulations to Arbor, and stay tuned to snowboardermag.com in the coming months as their crew has promised to document all the antics that go down in Cabo. Thank you to all the brands that participated in BOTB, the people who voted and shared, and everyone who watched the edits and supported our intense online initiative.