BURTON SNOWBOARDS HONORS PLAYBOY'S 50th ANNIVERSARY

Burton Snowboards has dedicated the past 26 years to creating the best snowboarding products in the world, sponsoring a team of top riders and evolving snowboarding from a backwoods hobby to an influential lifestyle and sport at mountains worldwide. Now, as Playboy celebrates its 50th Anniversary, Burton is proud to join other leading companies in honoring the icon of lifestyle entertainment.

Burton pays tribute to Playboy's 50th anniversary with a limited edition Playboy Custom 58 snowboard. The best known, most prolific snowboard ever, the Custom has spawned dozens of imitators and pretenders. It is truly the best choice for riders who need one board that can do it all. Peak performance you can use and abuse in halfpipes, on rails or way off the marked trails, the Custom can do it all. The Custom's legendary power, strength and versatility combined with a Playboy Rabbit Head base and top graphic will keep riders satisfied on the hill all day long.

Only 700 Playboy Custom 58s will be distributed worldwide during the holiday season. The new board will be unveiled at the kick-off party for the Burton World Tour in New York City on October 7th. Two Playboy Playmates will be at the party along with 10 of Burton's top snowboarders to show off the board, meet fans and premiere the Burton Promo Video.

Romain De Marchi, one of Burton's top pro riders is pretty excited about the Playboy Custom. "This board is perfect for my style of riding - snappy flex, sexy side cut, smooth running length and chic design, just like the lovely Playmates themselves."

In addition to producing 700 Playboy Customs, Burton will create a single, one-of-a-kind Playboy Custom board with a pure gold Playboy Rabbit Head inlay to be auctioned off in New York in March of 2004 to benefit DIFFA (The Design Industries Foundation Fighting AIDS).

The Limited Edition Playboy Custom 58 will be sold in select Burton Dealers worldwide. To find the Burton Dealer nearest you, visit www.burton.com

Playboy and Rabbit Head Design are marks of Playboy and used with permission.

Consumers can learn more about Burton Snowboards by calling Burton Rider Service: (800) 881-3138 or hopping on www.burton.com.

Burton Snowboards, the world's first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding products on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton's passion is snowboarding - evident by their overriding mission to open snowboarding at every mountain resort. Celebrating 25 years in 2002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world.