ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion, founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of while having fun was their original mission. ELECTRIC officially launched its products at the SIA snow show in Las Vegas in March of 2000 with the ELECTRIC volt logo on hats, t-shirts, and stickers. The first three sunglass styles were delivered in July, and the first snow goggle frame, the EG1, was delivered the week before Christmas.

Electric EG2 Cambois Goggle 2011

Electric EG2 Cambois Goggle 2011

Electric EG2.5 Iikka Backstrom Goggle 2011

Electric EG2.5 Iikka Backstrom Goggle 2011

Electric EGB Black Goggle 2011

Electric EGB Black Goggle 2011

Electric EG1 Ammo Belt Goggle 2011

Electric EG1 Ammo Belt Goggle 2011

Electric EG.5 Jamie Anderson Goggle 2011

Electric EG.5 Jamie Anderson Goggle 2011

Electric Suppress Black Backpack 2011

Electric Suppress Black Backpack 2011

Electric Revolver Black Snowboard Bag 2011

Electric Revolver Black Snowboard Bag 2011

Electric Sentinel Dot Luggage 2011

Electric Sentinel Dot Luggage 2011

Electric Recoil Dot Skate Backpack 2011

Electric Recoil Dot Skate Backpack 2011

Electric BPM Tweed Sunglasses 2011

Electric BPM Tweed Sunglasses 2011

Electric Shotglass Sunglasses 2011

Electric Shotglass Sunglasses 2011

Electric Hardknox Matrix Sunglasses 2011

Electric Hardknox Matrix Sunglasses 2011