Ride for Real. What’s Real in 2010? It’s hooking up with the product team at Hood to convert Jed and Grenier’s hand-drawn board graphic napkin sketch into a backyard beast. Real is new bindings that never fail. Real is our mission to be the worldwide leader in boot fit. Ride for Real is what we ask our riders to do, and you to feel when you step on a Salomon product. Lets keep the hype out, and the heart in.