PR - 686JacketRelease - Nov13

LOS ANGELES (November 15, 2013) – 686 Technical Apparel is proud to introduce the very limited edition 686 x Mike Shinoda Parka produced in an edition of only 175. A portion of the proceeds from the jacket will benefit Music For Relief, a non-profit organization comprised of musicians and fans working together to support natural disaster relief, reduce global warming and create positive change.

Mike Shinoda, best known as the founder, chief songwriter and producer of the Grammy-Award winning band, Linkin Park, is also a visual artist with a BFA and Honorary Doctrate from the Art Center College of Design. Shinoda designed the parka from the ground up, working with 686 founder and creative director, Mike West. He created his own camouflage pattern for the jacket, and hand designed all the trims and Thermagraph quilting inside.

“Mike West and I had a mutual interest in making something that could be worn on the mountain, but also worn in the city – something that has all the technical features of a snowboard jacket, but also looks and fits like a jacket you can wear in the street,” says Shinoda. “Honestly, I wanted to make an awesome snowboard jacket to wear this winter. It came out great.”

The limited edition parka is produced in 686 infiDRY® 15 waterproof and breathable fabric, features waterproof zippers and a removable powder skirt that helps transition the jacket from the mountains to the streets in an instant.

“I’m a fan of the creative process. Working with Mike (Shinoda) has been a blessing, as he not only understands the process from concept to completion, but brings a unique take on it,” says 686 creative director Mike West. “We share similar interests in design and culture, and I’m stoked that we were able to bring a cool story and mash it up in the worlds of art, music, fashion and snowboarding.”

The 686 x Mike Shinoda Limited Parka will be available exclusively at

www. zumiez.com at midnight November 15, 2013.

 

For more info, follow Mike Shinoda on Twiitter @mikeshinoda and instagram @m_shinoda; and 686 twitter and instagram @686 or go to www.686.com

 

686 Apparel was started twenty one years ago with an open mindset to create products that pushed the boundaries of what hadn’t been done before. It’s this everlasting obsession to continually explore technical innovation through fabrics, fits and function that inspires us daily. High tech. Good times. This is 686.

Mike Shinoda is a songwriter, performer, record producer and visual artist. He is best known for his vocal and musical endeavors with two-time Grammy-Award winning, multi-platinum alternative band Linkin Park. The band has sold over 50 million albums to date, including their fifth studio album, LIVING THINGS. Mike oversees the band’s online efforts, including linkinpark.com and Facebook.com/LinkinPark, which currently boasts over 55 million followers–the biggest band page on Facebook. Shinoda graduated with a B.F.A. in Illustration from Art Center College of Design in 1998, and received an honorary doctorate of humane letters in 2009. He has a hand in most artistic facets of Linkin Park’s artwork and imagery, including art for the band’s albums, merchandise, web, and stage.

Music for Relief: Founded by two-time Grammy winning/multi-platinum rock band Linkin Park, Music for Relief is a 501 (c) (3) non-profit organization dedicated to providing aid to survivors of natural disasters and the prevention of such disasters.  Since its inception in 2005, Music for Relief has raised over $5 million for survivors of multiple disasters across four continents including the 2004 Indian Ocean tsunami, hurricane Katrina, China’s Wenchuan earthquake, a cholera outbreak in Zimbabwe, and the 2011 earthquake & tsunami in Japan. Music for Relief also supports environmental programs as a means of disaster risk mitigation including the planting of over 1 million trees to help reduce global warming.  The organization was recently recognized by UN Secretary-General Ban Ki-Moon for the Download to Donate program to raise funds and awareness in the aftermath of the Haiti earthquake. Currently Music for Relief is supporting Oklahoma tornado recovery and clean energy solutions through the Power the World campaign.  For more information visit www.musicforrelief.org.