Langly, BC (October 22, 2013) – ABS Avalanche Airbag Systems, innovators of avalanche airbag devices and systems, announces the hiring of The Walton Works as their public relations connector effective immediately. ABS Avalanche Rescue Devices is dedicated to snow safety, education and training, and creating the most innovative and trusted airbag system on the market today.

“While ABS has a quarter century of experience and is the originator of the field of avalanche airbags, they are still relatively unknown in North America” says Scott McGuire, ABS Brand Manager, Americas. “Working with The Walton Works allows us to share both the brand story as well as lead education and conversation around avalanche awareness.”

“ABS is a proven system and a brand dedicated to safety,” says Todd Walton, President and Founder of The Walton Works. “The ABS line of packs and their technologies with partner brands is innovative and exceptional. We are proud to be working with the proven leader in avalanche airbag safety.”

About ABS Airbag Systems

The ABS Peter Aschauer GmbH is a dynamically growing and owner managed company dedicated to avalanche safety borne out of passion for winter sports. The ABS avalanche airbag is the original and market leader with sales in more than 25 countries worldwide. In the case of an avalanche it can prevent burial and therefore significantly increase the chances of survival. Innovation and commitment to highest quality standards ‘made in Germany’ are the essential factors for the long-term success of ABS. ABS has contracted The Mountain Lab to manage their sales and brand development in the Americas.

About The Walton Works

The Walton Works began in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and enhance customer experience. Weare advocates,users andbridge-builders between thephysical productand emotionalconnection customers create with brands. Wewantbrandsto be accessible, inspiring, attainableand passionate.Our mission is the blend of function, fashion and passion in product, representation and ourselves. www.thewaltonworks.com