Billabong Ante Up 2011

BILLABONG ANTE UP RIDER LIST ANNOUNCED WITH WORLD CLASS FIELD SCHEDULED TO COMPETE JULY 1ST, 2011

June 8th, 2011
FOR IMMEDIATE RELEASE: Billabong Ante Up, presented by Von Zipper is proud to announce the qualified rider list for the 5* TTR World Snowboarding Tour event, taking place July 1st, 2011 at the top of Whistler Mountain  in Whistler, BC.  The event is the marquee kick off event of the TTR Tour, with a Big Air Snowboarding event.  The event has four (4) of the world’s top six (6) currently ranked TTR Slopestyle riders scheduled to compete, including tied for 1st place Canadian Mark McMorris, 3rd placed Canadian Sebastien Toutant, 4th place Belgium rider SeppeSmits, and 5th place USA rider Chas Guildemond.  Additional riders
include 2010 Vancouver Olympics Halfpipe Bronze Medalist Scotty Lago from the USA, and riders from Japan, Norway, Sweden and Finland.  For a full list of qualified riders and more event info, go to http://www.billabong.com/anteup.

All qualified riders were selected from a panel of snowboarding industry experts who took into account last year’s TTR World Tour Rankings, recent additional contest results (including Winter X Games and Dew Tour results), and video inclusion segments,  to determine the field for the 2011 Billabong Ante Up event.

A great spectator event that is taking place on Canada Day, guests can watch the action by purchasing a Whistler Blackcomb PEAK 2 PEAK Alpine Experience sightseeing ticket from guest relations or any ticket window. Discounted tickets are available through the event website at http://www.billabong.com/anteup. Additionally, all 2010 Whistler Blackcomb Seasons Pass holders get free access, with 2010 Edge card holdersaccessing the event for 50% off.

Additionally, Billabong is proud to announce the Aava Hotel in Whistler as the official event hotel partner for the 2011 Billabong Ante Up event.  To book accommodation for the event please go to http://www.aavawhistlerhotel.com/event-planning/groups/. For information about the hotel, visit http://www.aavawhistlerhotel.com.

For all inquiries, please contact Ashley Turnbull: aturnbull@billabongcanada.com


ABOUT BILLABONG:
Billabong is a leading designer and producer of active lifestyle clothing, accessories and relatedproducts that are distributed to a worldwide consumer base of board riders and associated audiences. Billabong is publicly listed on the Australia Securities Exchange (ASX: BBG) and ahs annual revenues in excess of $1.5 billion.  It sells product in more than 100 countries through a network of some 11,000 speciatly retail stores, of which it owns more than 600.  Billabong is also the owner of the worlds most compelling portfolio of boardsport inspired youth brands, including Billabong, Element, Nixon, Dakine, Von Zipper, RVCA, Tigerlily, Xcel, Sector 9, Honolua and Palmers Surf. Billabong is a major supporter of world-class athletes and events that celebrate and promote the boardsport culture.  For more info, contact Ashley Turnbull at aturnbull@billabongcanada.com

ABOUT SWATCH TTR:
Founded by Terje Haakonsen and industry innovators in 2002, the Swatch Ticket To Ride (TTR) World Snowboard Tour is a non-profit, rider-driven organization with the mission “to create the highest quality competitive snowboard environment in the world, using authenticity, accessibility, innovation as guiding principles”. Since its foundation, the Swatch TTR Tour has been developing into the most exposed snowboard tour worldwide featuring global grass root and key independent freestyle snowboarding events over a ten-month period from Southern to Northern Hemisphere locations. Events are rated via 1-through-6Star system, with points allocated accordingly, a 6Star event holds the highest (1000 points). Any rider participating in these events, from up-and-coming to professional talent, earns ranking points and a position on the Swatch TTR World Ranking List. The top male and female rider based on an average of their best six results of the season (5+1 system) is crowned Swatch TTR World Snowboard Champion. For more information visit http://www.ttrworldtour.com/.