FW: Crested Butte Mountain Resort announces 09-10 improvements; packages

2009-2010 season investments focus on guest experience improvements

Resort announces winter season packages promising value and savings

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CRESTED BUTTE, Colo. – Sept. 8 – Over $315 million has been invested in on- and off-mountain improvements and amenities at Crested Butte Mountain Resort (CBMR) since Tim and Diane Mueller purchased the ski area in 2004. Under the new ownership of CNL lifestyle properties, with the Mueller’s still at the operational helm, the 2009-2010 season is no exception. The Muellers remain committed to evolving the resort in a responsible manner that answers the needs of a growing community and an increasing number of visitors, while respecting the surrounding native environment. With this in mind, CBMR remains focused on improving the overall guest experience.

Improvements at CBMR for the coming winter season include: a complete remodel of the beloved Ice Bar on-mountain restaurant; the addition of a new base area Adventure Park complete with year-round synthetic ice rink, bungee trampolines, and a climbing wall; installation of a lift-served tubing hill; the addition of a new combined beginner learning area for children and adults; and upgrades to the Outpost Building Day Lodge.

The Ice Bar restaurant remodel will nearly double the size of the existing space increasing the capacity to 63 in the dining room, 12-15 in the lounge and 20 at the outside bar. The existing deck will also be expanded. The new design of the restaurant will feature a simple, subtle and understated feel with rustic undertones and an intimate setting. The building will be completed in November 2009. Serving gourmet lunches of upscale regional American Cuisine with French influences and exotic drinks at a bar made completely out of ice, CBMR’s Ice Bar is a one-of-a-kind on-mountain experience. Sip on a specialty beverage at the end of the day on the large sunny deck, and enjoy the beautiful vistas. The Ice Bar is located on the mountain at the base of the Twister Lift and is open for lunch and evening Last Tracks dinners – a gourmet meal followed by skiing or riding down the mountain after dark. Sleighride Dinners will also be operated out of the Ice Bar this coming season. Reservations required for Last Tracks and Sleighride dinners and recommended for lunch.

New this year, CBMR introduces the base area Adventure Park complete with year-round ice-skating, bungee trampolines and a climbing wall. The skating rink is made from Super-Glide® synthetic ice and represents the first synthetic ice-skating facility in Colorado. Super-Glide synthetic ice is a high-tech skating surface created by skaters, and the rink was recycled from the American Museum of Natural History in New York, where it was part of a display on climate change. The bungee trampolines provide a turbo-charged, gravity-defying ride up to 30 feet in the air, while the Climbing Pinnacle features a 28-foot, 6-route tower with auto-belay. The Adventure Park will be open year-round.

In addition, the resort will add a lift-served tubing hill to the Adventure Park scene for winter. Located at the base of the mountain, the Tubing Hill will be re-graded featuring a new tow lift and multiple tubing lanes.

The Ski and Ride School boasts a new beginner learning area for the upcoming season. The current kids’ area will be re-graded and expanded to include beginners of all ages. Both adult and children’s ski school lessons will operate out of the same area, making the morning drop-off seamless and stress-free.

The Outpost Building, located at the base of CBMR, will be upgraded with new paint, expanded restrooms and interior enhancements. The Outpost Building serves as a base area warming hut and gathering place.

Improvements over the past five years, since the Muellers initially took ownership of CBMR in 2004, include: a new base area village called Mountaineer Square; new lodging (Elevation Hotel  Spa, Lodge at Mountaineer Square); expanded DC Terrain Park; snow igloos – solid snow structures – set up in the kids’ play area outside of Camp CB and as cocktail hotspots near the Ice Bar restaurant; new snowmaking and grooming; a lift system expansion; the Treasury Center remodel; a new children’s facility called Camp CB; the introduction of the Mountain Sports Team accessible to a wide variety of athletes from kids enjoying local recreational programs to driven student athletes and the addition of the Outpost Building Day Lodge.

2009-2010 PACKAGES AND SPECIAL OFFERS

Ski Free: November 26 – December 16, 2009

Starting at just $84 per night, Crested Butte Mountain Resort’s (CBMR) Stay  Ski Free package may just be the best early season deal in Colorado. Guests booking lodging with Crested Butte Vacations receive free skiing with their reservation. Need a lesson? Stay at any CBMR property and receive an adult group half-day lesson free of charge. The resort’s Stay  Ski Free package is available from opening day, Nov. 25, through Dec. 16, 2009. The package includes one, one-day lift ticket per person per night on the reservation, and one lesson per adult when staying at a CBMR property. Price is based upon double occupancy in a standard king room at The Grand Lodge Hotel; extra fees apply for more than two adults. The package is subject to availability, and price is quoted prior to all fees, taxes and optional travel protection; cannot be combined with any other offers. This package is only available through Crested Butte Vacations: 800-600-2803.

The Grandest Christmas: December 18 – December 26, 2009

A holiday ski vacation for under a grand? It’s true! Crested Butte Mountain Resort’s (CBMR) Grandest Christmas package returns featuring four nights of lodging at The Grand Lodge Hotel, and three days of skiing or riding at CBMR for a family of four, for under $1,000. Considered by many to be the “last great Colorado ski town,” Crested Butte is the ideal holiday destination. Dazzling twinkle lights line Elk Avenue and crowds gather for the Torchlight Parade as skiers wind down the mountain on Christmas Eve. And The Grand Lodge is located just 200 yards from the chairlift making first tracks on Christmas morning a definite possibility. CBMR’s Grandest Christmas package must be booked by Dec. 17, 2009 for travel from Dec. 18 through Dec. 26, 2009. Price is subject to availability and has been quoted prior to all fees, taxes and optional travel protection. The Grandest Christmas package is available exclusively through Crested Butte Vacations: 888-728-3575.

Kids Ski Free in CB: February 22 – March 11, 2010

This winter kids get a free ride in Crested Butte. With any adult reservation at Crested Butte Mountain Resort, accompanying children ages 12 and under have access to loads of great deals:

Kids ski free at CBMR. Our youngest guests get their own trail map complete with details about kids-only trails, the Kids’ Terrain Park and a jib park designed for aspiring freeskiers and riders. The offer includes one free child’s ticket per day of adult lift tickets purchased.

In addition to the freebies, kids 12 and under are also privy to a host of frugally-priced activity options. Ask about ski or snowboard lessons with Crested Butte’s Camp CB program – an authentic, experience-based adventure camp designed just for kids. And, check out the new base area Adventure Park complete with year-round ice-skating, bungee trampolines, a climbing wall and lift-served tubing.

The Kids Ski Free offers are only available through Crested Butte Vacations: 800-600-2803

4th Night and 4th Day Free: January 4 – February 11, 2010

Enjoy some of the best conditions of the season and an additional nights’ lodging and day of skiing free. Purchase three nights of lodging and three days of lift tickets between Jan. 4 – Feb. 11 and receive a fourth night of lodging and fourth day of skiing free. This package is available only through Crested Butte Vacations: 800-600-2803.

Stay  Ski Package: All Season Long
The savings add up with Crested Butte Mountain Resort’s (CBMR) Stay  Ski package. Book lodging and lift tickets and discover some of the best rates of the season at any CBMR property. Pricing starts at $96 per person per night, and guests realize a savings of up to 15 percent off standard lodging rates and 25 percent off window lift ticket rates. Price is based on travel between Jan. 4 and Feb. 29, 2009 and is subject to change based on travel dates. Call 800-600-2803 or visit www.skicb.com for information or reservations.


Friends  Family Fly Free: December 17, 2009 – April 4, 2010

One of Crested Butte Mountain Resort’s (CBMR) most popular offers, Friends  Family Fly Free, is back for an encore. Book a Crested Butte vacation for three or more people and every third airline ticket is free. Even better, Friends  Family Fly Free features direct flights into Gunnison/Crested Butte Airport (GUC) on American Airlines, United Airlines and Delta Air Lines. Maximum travel credit is $450 per free airline ticket and each reservation is limited to three free airline tickets. Some blackout dates and restrictions apply. Call 800-600-2803 to learn more or to book a Crested Butte getaway.

Nestled in the heart of Colorado’s Rocky Mountains, Crested Butte is committed to preserving the pristine landscape and mountain lifestyle. With vibrant Victorian store-fronts and expressive local characters, the small historic town remains true to its heritage and radiates an unparalleled welcoming and inviting spirit that celebrates a simpler life and time. Thanks to a widely diverse landscape, whether beginner or burgeoning national champion, outdoor enthusiasts of all levels will find a new challenge with each visit. From world-class mountain biking, to legendary skiing and snowboarding, to a secluded fly-fishing experience, Crested Butte is one of Colorado’s best-kept secrets.

For more information about Crested Butte’s lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 600-2803 or visit the web site at www.skicb.com. For information on ski area real estate opportunities call (970) 349-4999 or (877) 805-6109 or visit the website at www.cbliving.com.