DC Premiere

DC’s first snowboarding movie since 2008 is finally here. The movie will make its official worldwide debut on October 9th 2012, with a FREE online showing on the DC Snowboarding Facebook page at http://apps.facebook.com/mustbenicepremiere/. The FREE showing of Must Be Nice will go live streaming starting at 11am PST until 11pm PST.  The movie will also be available for purchase on ITunes on October 9th.

Global Viewing Times:

o   11 AM – 11 PM PST – North America 10/9

o   8 PM – 8 AM – Paris/France 10/10

o   4 AM – 4 PM – Melbourne/Australia 10/11

o   3 AM – 3 PM – Tokyo/Japan 10/11

To celebrate the release of Must Be Nice, DC will be giving away 5 brand new snowboards from our Winter 2013 Collection. Enter to win now at: https://apps.facebook.com/dcsnowboardcontest/The contest is valid for the US and Canada only. Additional contest rules and regulations are available online.

Keep up with the DC Snowboard team on instagram at DC_SNOWBOARDING. Also, get a behind the scenes peek at the filming of Must Be Nice at #mustbenicedc, and at the DC Snowboarding website at http://www.dcshoes.com/us/en/snow/must-be-nice-instagram

For more information on the DC Snowboarding program and Must Be Nice, please check out www.dcshoes.com or contact Maria Boschetti in DC Public Relations at mboschetti@dcshoes.com.