Dragon-GigiRuf

Carlsbad, CA (October 15, 2013) – No rider is bound to follow the crowd. No longer must we be defined by lift lines, overpriced tickets and $15 lodge hamburgers. We skin into the backcountry, roam the streets with halogens and generators, and approach the mountains with an eye for creativity.  Dragon’s infinity lens technology cuts through the propaganda and allows us to see what really matters; that we are not bound by traditional frames of mind. #WeAreFrameless.

To salute your journey down the path less traveled Dragon will be bringing you a season full of content, events, and contests that will celebrate innovation and inspire you to take it one step further. This winter we’ll bring you video profiles inside the minds of Dragon’s most iconic pros. Dragon will also host a multi-stop tour up and down the west coast, bringing our top ams to mountain resorts to interface with retailers, mix it up on hill, and give back to our snow community. Later in the season Dragon’s freestyle events will challenge riders to put their own twist on the staple moves of their favorite riders.

On top of all that, we’re inviting you to join the #WeAreFrameless winter conversation. We want to see how you make your winter uniquely you; on the mountain, in the street or amidst après celebration. Simply post a photo on Instagram that epitomizes what you love most about riding, then tag @dragonalliance and #WeAreFrameless to be instantly entered to win.

The Instagram contest kicks off October 15 and runs until January 31, giving you eight chances to win. Every month’s end month one lucky skier and snowboarder will receive a frameless prize package that includes Dragon’s new NFX goggle, Advanced Projects X goggle, Mansfield sunglasses, apparel and a heap of swag.

For more information on Dragon’s frameless goggle collection, visit DragonAlliance.com.

For updates on Dragon events and contests follow Dragon on Facebook at Facebook.com/dragonalliance, on Twitter @dragonalliance and on Instagram @dragonalliance.

ABOUT DRAGON
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth, lifestyle brand and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.