August 10th, San Clemente, Ca.Filtrate Eyewear will enter the snow market this 2010 winter with the unveiling of 3 new snow goggle models at ASR in San Diego this week (Booth #1717). “I’ve spent a lot of time in a goggle, which is why I am so excited about the new goggle line. These goggles have something to offer for everyone. The quality and technology is in place for the core rider to use in any conditions and all this whilst maintaining our accessible price points.” says Braly Joy, Director of Marketing. “We are excited to add another category to our current range of eyewear. Our plan this season is to launch 3 models all priced below $100 retail into select snowboard shops across the country. The Filtrate goggle line will be made available to retailers in Mid October.” Says Sean Fleuriau, USA sales Director For all media contact: braly@filtrateeyewear.com