Nashua, N.H. (November 7, 2013) – SLYTECH is proud to announce snowboard phenom, Gigi Rüf, as the newest addition to its growing family of athletes. Gigi’s natural ability to hit huge lines and send massive air in the backcountry has helped him establish himself as one of the most talented all around riders. Throwing down hard in countless video segments and being the 2013 winner of the Ultra Natural, Gigi has relentlessly been at the forefront of this sport.

“What can you say about Gigi that hasn’t been said? The guy is a legend,” said Ted Ligety, SLYTECH Co-founder. “From winning Ultra Natural to continually having some of the most amazing movie parts, there is just nothing he can’t do on a snowboard. I am psyched that our product will help protect him and allow him to keep pushing this sport to new limits. ”

Even as one of the most consistent riders, Gigi recognizes the importance of protection. When asked about his decision to join SLYTECH Team, the market leading producers of protection equipment in action sports, Gigi said simply that, “Luck favors the prepared.”

Gigi is welcomed by SLYTECH’s elite snowboard team consisting of DCP, Pat Burgener, Romain De Marchi, Benji Ritchie, JP Solberg, Alvaro Vogel, Marco Feichtner, Mat Schaer, Flo Heim and Wolle Nyvelt.

About SHRED + SLYTECH 
Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visitshredoptics.com, or join us at facebook.com/shredoptics or on twitter@shredoptics and@slytechprotect, and on Instagram@shredoptics.

From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.