LOS ANGELES – January 17, 2013 – Holden Outerwear is proud to announce that it will
be attending the Outdoor Retailer Winter Market in Salt Lake City, Utah, for the first time
Jan. 23-26, 2013.  The decision to exhibit is in response to market demand and the
brand’s commitment to extend its presence and awareness among new consumers.
Over the last few seasons, Holden has seen a spike in interest from outdoor buyers, and
showing at OR was a logical step to make it easier for those buyers to do business with the
brand.  The increased desire to carry Holden is a result of the shift in the market with ski,
snowboard and outdoor lifestyle consumers now demanding more progressive style and
functional fashion.  Holden has been leading this movement for over 10 years and answers
the demand from consumers looking for fashion-forward goods with an eco-friendly
approach and timeless quality.  “We are excited to bring Holden to OR.  The show is a
great platform to showcase our unique approach to style driven functional outerwear and
streetwear to new consumers and retailers,” says Holden CEO Ben Pruess.

The 2013 Fall/Winter collection is a full offering of men’s and women’s technical outerwear,
streetwear, layering pieces, footwear and headwear.  It was designed with all the function
needed on the hill blended with the classic street influences Holden is known for.
Silhouettes range from active and athletic to longer and more urban, and styles take cues
from vintage outdoor to cutting edge street fashion.  One of the many highlights is an
enhanced layering program, which features Italian sourced Sherpa fleece, and is a must-
have for anyone looking for a more stylish alterative to the legacy brand’s offerings.
Holden is known for bringing progressive streetwear style to the mountains and innovative
outdoor performance back to the street.  “The legacy brands are getting older and missing
the call from new customers looking for something more stylish and functional, and that’s
why we are here,” says Holden co-founder Mike LeBlanc.
Trade show attendees are encouraged to stop by Holden’s booth (#40143) anytime to view
the new collection, or email info@holdenouterwear.com for an appointment.

1. Women’s Rydell Jacket: 10K Stretch Material, $220 MSRP
2. Men’s Genuine Denim Pant: 20K waterproof breathable denim, $250 MSRP
3. Holden Outdoor Boots: Ultra-light and water resistant, $100 MSRP
4. Men’s Sherpa Pullover: Lanificio fleece, $130 MSRP
5. Holden x Outdoor Research Classic Modular Mitt: $100 MSRP

About Holden
Holden Outerwear is the modern, independent outerwear brand. Timeless quality,
market-leading style, innovative ideas, eco-friendlier options and an openness to be
you are the principles that set us apart.
Co-founded by renowned professional snowboarder Mikey LeBlanc and designer Scott
Zergebel, Holden grew out of a desire to bring street fashion to the mountain. Holden
fills the void in the market for progressive aesthetics and companies with a conscience.
Thank you for being you.