Premier Snowskates To Produce A Snowskate Video Featuring Lamar And Ltd Branded
Snowskates!
After signing a multi-year licensing agreement with Premier Snowskates of Apex
Recreation Products, LLC, Lamar & LTD Snowboards, a Huffy Company, will not only
manufacture and distribute Lamar and LTD snowskates, but will help produce a
video and be a sponsor of the First Annual US Open of Snowskating.
"By teaming up with Premier, the leading snowskate company in the world, it
allows us to utilize their expertise and build quality performance snowskates
under the LTD and Lamar brands", said Greg Anger, Marketing Manager.
Premier will also produce a new snowskate video that features Kurt Wastell, Kim
Bohnsack and Jimmy Halopoff busting out finger flips and board slides on Lamar
and LTD snowskates. Watch for the video out in stores sometime in August '03.
LTD and Lamar will also assist Premier in hosting the First Annual US Open of
Snowskating on July 5 - 6, at Mt. Hood, Oregon.
"By expanding our Lamar and LTD brands into the snowskate category we're building
the brand strength of our Board Division, which is one of our key growth areas in
the company", stated Don Graber, Chairman, President and CEO of Huffy Corp.
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