Ltd & Lamar Snowboards Sign Multi-Year Licensing Agreement

05/08/03 - Press Release

Premier Snowskates To Produce A Snowskate Video Featuring Lamar And Ltd Branded Snowskates!

After signing a multi-year licensing agreement with Premier Snowskates of Apex Recreation Products, LLC, Lamar & LTD Snowboards, a Huffy Company, will not only manufacture and distribute Lamar and LTD snowskates, but will help produce a video and be a sponsor of the First Annual US Open of Snowskating.

"By teaming up with Premier, the leading snowskate company in the world, it allows us to utilize their expertise and build quality performance snowskates under the LTD and Lamar brands", said Greg Anger, Marketing Manager.

Premier will also produce a new snowskate video that features Kurt Wastell, Kim Bohnsack and Jimmy Halopoff busting out finger flips and board slides on Lamar and LTD snowskates. Watch for the video out in stores sometime in August '03. LTD and Lamar will also assist Premier in hosting the First Annual US Open of Snowskating on July 5 - 6, at Mt. Hood, Oregon.

"By expanding our Lamar and LTD brands into the snowskate category we're building the brand strength of our Board Division, which is one of our key growth areas in the company", stated Don Graber, Chairman, President and CEO of Huffy Corp.

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