The Infamous "Whoop Ass!!" energy
drink will now be handed out FREE of charge to all customers at Marc Frank
Montoyas' THE BLOCK hotel. The sought after energy drink is a product of
Jones Soda Co.
Jones Soda Co. was founded by Peter Van Stork who started the company in
1986 after selling his Volkswagen Sirocco for 6,000 Canadian dollars. It is
now a publicly traded corporation known for its inventive marketing and
responsible approach to business. The company markets a unique line of
beverages and has grown primarily through word of mouth and quality of
product. "Jones Soda Co. is stoked to be part of something so cool and fun
as THE BLOCK," says Peter van Stolk, C.E.O. of Jones Soda Co., "This is a
great opportunity for Jones Soda where we can be involved with creative
people doing things differently and having fun. The Block has all the
elements of creating a unique experience for their hotel guests."
Jones Soda Co. has also signed an agreement to create a signature room at
THE BLOCK, namely room 215 across from the hot tub. The room is scheduled
for completion prior to winter season of 2003.
THE BLOCK hotel expects over 3,000 snowboarders during this winter. Aside
from offering boot and glove dryers, board waxing and tuning services, the
hotel also plans to help the snowboarders fight the cold with complimentary
energy enhancing items.
"We're gearing up for a busy winter" says Marc Frank Montoya, "I'm gonna
hand out cans of "Whoop Ass" to all my coo' BLOCK customers, but for the
ones that break anything; ... I'm gonna "open it up on em" he says. "Nah
really, it's a good thing."
The BLOCK is a 28 room snowboarder hotel founded by Professional
Snowboarder, Marc Frank Montoya and veteran hotelier Liko S. Smith. Other
partners include Professional snowboarder Travis Parker, Burton Team Manager
Dean "Blotto" Gray and Travis Wood of Sims Snowboards. It is 1 block from
the Heavenly Gondola in S. LakeTahoe. The hotel plans to expand to 50 units
by winter. It currently has two second- story decks with exterior music, a
rooftop hot tub, free high speed access and wireless terminals as well as
complimentary CLIF BARS and energy drinks for all guests upon check in. In
room amenities include cordless phones, CD players, DVD/game consoles and
coffee makers, refrigerators and room service. The hotel is located at 4143
Cedar Avenue in South Lake Tahoe, directly adjacent to Harveys/Harrahs
Casinos and as well as the incoming convention center
scheduled for 2005. Reservations can be made by calling 530.544.2936 or
online at
www.blockattahoe.com
or virtualtahoe.com. Email is
blockattahoe@aol.com
No comments have been added to this entry.
Add Comment