MOUNTAIN HIGH LAUNCHES NEW TOP-TO-BOTTOM TERRAIN PARK AT EAST RESORT
Wrightwood, CA – October 4, 2010: Mountain High has long been a hub for freestyle snowboarding and skiing. Now, with winter just a calendar-flip away, the Southern California resort is set to launch its newest and longest terrain park ever. This time at the East Resort! 1.6 miles of continuously flowing terrain will make this new park one of the most sought-after on the West Coast, and give visitors two great areas to choose from.
Says John McColly, Director of Marketing, “The goal is to create a world-class terrain park at East, making use of the perfectly-groomed slopes and spreading out the traffic between East and West to create a better experience for ALL guests, park-oriented or not.”
Mountain High’s West Resort has dominated its park scene since the mid 90s but the East Resort is actually better suited for terrain. Its runs are longer, the trails are more spread out, and Goldrush’s gradual pitch is perfect for features of all shapes and sizes. Mountain High will capitalize on this by offering a brand new park with features and variations that have never before been seen. There will be a mixture of both big and small elements including banks, hips, jibs, and jumps. There will also be a second learn-to-ride zone at the top of East built solely for beginners. This area will be filled with lower-level features including plenty of fun banks and rollers, and a small BoarderCross course.
Says Justin Montoya, Terrain and Snow Surfaces Manager, “The East Resort is a blank canvas with big, wide runs that lend themselves perfectly to long lines of flowing terrain features. This is something brand new for Southern California.”
To create the best park possible, Mountain High spent the entire 2009/10 season testing the terrain, establishing features & locations, and fielding suggestions from its guests. The new park incorporates these lessons and blends itself with the natural contours of the mountain to create a spectacular top-to-bottom run that is exhilarating but compliments the terrific alpine experience the East Resort is famous for. Overall the program will better distribute guests between East and West, give freestyle riders and exciting new park to ride, and showcase the sheer amount of terrain Mountain High has to offer.
At the West Resort the park crew has been busy polishing existing jibs and fabricating new ones. Two stand-outs are a new stair feature in the Playground and a “Pipe” jib designed and sponsored by Skullcandy. The stairs will come in either a 20 or 30 foot version and employ removable footings so rails can easily be interchanged. This lets Mountain High vary the difficulty of the features and create customized set-ups for events and photo shoots.
Mimicking Skullcandy’s iPod docking station labeled the “Pipe,” this new jib comes complete with built-in speakers and a removable DJ booth so riders can not only hit the feature but be entertained as they do so. Skullcandy DJs will make regular appearances at the resort this year, providing audible excitement for both competitions and the general public alike.
Riders love coming to Mountain High because there is always something new. From the quality to the variety, the resort has been on the cutting edge of park design for the better part of 15 years. This winter Southern Californian’s have a second Mountain High park to choose from filled with new ideas and new passion. As always, a legendary winter experience is what the resort aims to provide and visitors are encouraged to post their comments on the resort’s forum at mthigh.com.
For more information or to schedule an interview, please contact John McColly, Director of Marketing, at 760-316-7803 or firstname.lastname@example.org.
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, world-class terrain features, an outstanding Winter Sports School, and the region’s largest tubing area. Snowmaking covers more than 80% of the mountain delivering consistent snow conditions from November through April, and night riding is available every night until 10pm. Mountain High is traditionally the first resort in Southern California to open each season and a proud member of the Sustainable Slopes environmental program. Get more at mthigh.com.