MOUNTAIN HIGH NAMES VANS OFFICIAL TERRAIN PARK SPONSOR
Wrightwood, CA – January 5, 2009: Mountain High Resort in Wrightwood is proud to name Vans its official terrain park sponsor. Besides the traditional media plays and park branding, Vans will be an active participant in the resort producing on-hill events such as jib contests, product demos and team rider appearances. Also look for a signature Vans terrain feature in 2010.
Says John McColly, Director of Marketing, “I’m stoked to see this collaboration finally come together. The synergies are great and it’s something we’ve been working on for a while.”
While collaborations between Vans and Mountain High go back to the late 1990’s, only recently have the two combined forces to flex their collective marketing efforts. Co-branding is taking place at the mountain and at Vans outlets throughout Southern California, and social media campaigns have been developed to fuel Vans-themed sales events. Monthly on-hill competitions called Jib City Nights will also drive guests to the resort with music, barbecues and giveaways.
As part of the sponsorship, all Mountain High Terrain Park employees will be fitted with Vans boots and, as owners of Pro-tec helmets, Vans has also capped the crew with custom Mountain High head gear to promote and encourage mountain safety.
“All of us at Vans are very excited about the partnership with Mountain High. They have done a great job promoting their park and we have some awesome events lined up for the winter season,” said Peter Dericks, Vans Marketing Director.
Vans is the original action sports footwear company and promotes snowboarding through its full line of men’s and women’s snowboard boots, worldwide events, and through sponsorship of top professional snowboarders including Andreas Wiig and Hana Beaman.
Pro-tec is the original action sports protective gear brand offering equipment for a variety of sports including snowboarding, skateboarding, BMX and wakeboarding. Pro-tec creates helmets, protective gear and base layers for some of the top boarders on the planet including Danny Kass, Andreas Wiig and Scotty Arnold.
About Mountain High
Mountain High is committed to providing the best possible park, and, more than ever, riders are singing its praises. These include professional snowboarders such as Marc Frank Montoya and Louie Vito who now ride for the Southern California resort. For more information on Vans or Mountain High, please contact John McColly, Director of Marketing, at (760) 316-7830 or firstname.lastname@example.org
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, the world class Faultline Terrain Park, and the region’s largest tubing park. Snowmaking covers more than 80 percent of the slopes, and the resort operates seasonally from November to April. Guests can get up to the minute snow and weather conditions at mthigh.com.