MTNApproachPressRelease

KETCHUM, ID (January 3, 2012) – MTN Approach is in its first season of product delivery and is excited to bring in John Kaiser to help build the business systems.  Kaiser will be managing projects and people to help grow brand recognition worldwide while also heading up the daily operations of the business.

Formerly the logistics, marketing and team guru for POW Gloves of Seattle, Kaiser has loads of experience in multiple facets of business to aid MTN Approach’s early growth. Following the success of the 2011 launch and flagship model, MTN Approach is offering an extended product line for 2012-13 with companion products that will help you access the backcountry with greater ease.

Cory Smith, MTN Approach Founder commented, “When it became clear that MTN Approach needed a fulltime presence in our office, I knew Kaiser should be here.  After working with him for years at Mt. Hood, I knew he had the depth of experience, the connections and the work ethic that we need to keep the excitement behind MTN Approach building as it has in the last year.“

About MTN Approach

Launched at the 2011 SIA show with its award-winning foldable approach ski, MTN Approach is a Backcountry Snowboard brand by and for snowboarders.  Based in Ketchum, Idaho, MTN Approach is dedicated to designing and manufacturing tools for backcountry snowboarding that are innovative, lightweight and reliable. Find more info at http://www.mtnapproach.com/.