Seattle, WA (October 7, 2011) — Ride Snowboards is proud to unveil a new rendition of its mobile website, m.ridesnowboards.com, which offers tons of new features to help Ride fans access the freshest video content, products and more. Upgraded with full shopping and checkout capability, improved product navigation, video section and even a space for special projects like the WK Interact collaboration, Ride mobile reaches your handheld device with convenience and sleek design.

To cue riders in on product and video features throughout the season, Ride has placed QR codes throughout the pages of partnering magazines and on various promotional materials. Upon scanning the code with their phone using a QR reader app, users will be directed to specific and unique mobile content relative to that code.

Once online, viewers will find easy-to-use product filters to navigate Ride’s head-to-toe product collection allowing them to narrow down gear by riding style, collection, fit or even the waterproof/breathability rating.

The new video section links up footage of team riders, artist collaboration projects like the limited edition DH2.6 by Mike Aho, tech related content, and product vid’s like the new “Pick Your Fit” outerwear commercial.

Lastly, for riders who don’t feel comfortable paying via mobile device, a dealer locator will lead to the nearest stockpile of Ride’s 2012 collection, available at a retailer near you.

Ride Snowboards:  Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision – to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry.  For the latest, please visit ridesnowboards.com,