Shakedown

The RIDE Shakedown presented by Videotron turns on the heat for their 10th anniversary :
40 invited pros, $35,000 purse and one unforgettable show!
A whirlwind month : Germany and Seattle in the coming weeks, Mont Saint-Sauveur April 1-2

MONTREAL, March 2, 2011– Ten years of success is worth celebrating in style! On April 1-2, RIDE Shakedown presented by Videotron will celebrate its 10th anniversary at Mont Saint-Sauveur. Following their tradition since 2002, the DIZZLE Productions team promises to turn the event into a huge snowboard party that everyone can enjoy; from the professional athletes – such as local X Games gold medalist Sébastien Toutant, to the determined 80 amateurs, without forgetting the 20,000 expected event goers who will freely enjoy top notch athleticism and entertainment.

Before ending their season at the RIDE Shakedown presented by Videotron, the world’s best riders will have had the opportunity to test their skills at two other international instalments of the RIDE Shakedown – the first on March 11-12 at Garmisch-Partenkirchen (Germany), and the second on March 18-19 in Seattle (USA), both of which are part of the Swatch TTR World Snowboard Tour. These events further demonstrate that DIZZLE Production is making its mark at the international level.

“This year is a milestone for us. Not only are we celebrating our 10th anniversary, but we now have three events in three different countries, one of which is a first in Europe”, explain Brendan O’Dowd and Patryck Bernier, founders and organizers of the RIDE Shakedown. “For our 10th year, we want to amaze both our athletes and our thousands of spectators. They have been there for us since the very beginning, so we want to thank them with the best show we can offer. Star athletes, the RIDE Shakedown partner village, the Videotron LED giant screen, and most of all, the atmosphere, are all ingredients to an event that promises to be memorable for all.” For this 10th edition, the event sponsor, Videotron, will give a handful of lucky spectators the opportunity to watch the riders’ performances from up close; a first for the RIDE Shakedown which will be revealed hours before the event.

In total, over $35,000 cash prize is at stake, and the cream of the crop will be in attendance – including all the event’s winners since 2002. Much like the past 10 years, participants will compete on a slopestyle course that combines a big air jump and a unique rail setup only unveiled moments before the competition.

Amateur riders will not be outdone. They compete to earn their spot among snowboarding elites by competing at the various qualifying events that take place throughout Quebec this winter, or by registering online. The schedule and forms for qualifying events are available on the RIDE Shakedown website at www.rideshakedown.com.

A heated battle expected between Sebastien Toutant and other snowboarding stars
Thanks to the amateur qualification, Montreal native Sébastien Toutant pulled the rug out from under the professionals in 2006 and took home the big title. The one they call Seb Toots also took home the 2009 RIDE Shakedown, and is one of the most prominent figures in snowboarding today. The 18-year old Assomption native has, among other feats, earned himself three titles at the X Games in Aspen. He took gold in the slopestyle category by earning 97 points – breaking the record previously held by Shaun White, he equally earned a silver medal in the big air category all the while being named X Games Most Outstanding Athlete. His achievements this season are international; he also ranked first at the Air & Style Beijing in China this past December. However, Toutant will need to be wary of friend and fellow team rider Mark McMorris, who has equally made waves this year by taking gold at the Air & Style Innsbruck, silver in the slopestyle category at the X Games and who won the 2010 RIDE Shakedown. American rider Eric Willett is no less a threat, the rider came in third at the O’Neill Evolution in Switzerland.

What’s more, fellow Americans Zack Hale and Yale Cousino, two well-known names in the industry, have confirmed their participation along with 2008 RIDE Shakedown winner Charles Reid.

Other notable contenders include Quebec natives Alex Cantin (RIDE Snowboards rookie PRO rider), Matts Kulisek (winner RIDE Shakedown USA 2010) alongside fellow Canadians Mark Sollors and Matt Belzile.

The 10th anniversary documentary and 2011 RIDE Shakedown highlights on VOX and TSN
The 2011 RIDE Shakedown presented by Videotron at Mont Saint-Sauveur will be making its way to your living room thanks to VOX and TSN, our two broadcast partners. A few weeks prior to the event, VOX channel will give you the opportunity to live or relive the last 10 years of the RIDE Shakedown with the documentary Le Ride Shakedown 10 ans plus tard, premiering March 7, 2011, at 6 p.m. (for complete schedule www.voxtv.ca). After the event, the highlights of this 10th edition will be broadcast on VOX April 18 at 11:30 a.m. and on TSN April 30 at 12 p.m. Both presentations will be available at a later date via illico On Demand, illico web and illico mobile in a space dedicated to the RIDE Shakedown. Don’t miss these broadcasts; visit www.illicoweb.tv/rideshakedown for the full schedule, from March 7.
Also, FUEL.tv will air a live webcast of the event on April 2 beginning at 2 p.m.

Unique competition format
While there are many snowboarding events in the North America, the RIDE Shakedown stands out by virtue of its unparalleled competition format. What makes the RIDE Shakedown such a hit and a cut above the rest is its unparalleled competition format. The concept: a laidback, live-it-up event with minimal restrictions on the riders. Spectators are taken to the very heart of the action and treated to a thrill-a-minute show that’s eminently accessible. At the RIDE Shakedown, riders are required to master two different disciplines: Big Air and rail, featuring three different rail options revealed only on the first day of competition. Competitors and fans alike look forward to the moment. While pros are the main attraction, amateurs are also in the game, as they valiantly battle it out in an attempt to make a name for themselves. Every winter, new talent is discovered!

Follow us on these social networks!
Twitter @RideShakedown http://twitter.com/RideShakedown
Facebook http://www.facebook.com/RideShakedown
Website : www.rideshakedown.com
Download the RIDE Shakedown app for Android: www.rideshakedown.com/diffusion.php

Partners
The 10th Canadian edition of the RIDE Shakedown is made possible through the support of RIDE Snowboards – title sponsor, Videotron – presenting sponsor, Mont Saint-Sauveur, Empire, Oakley, Push.ca, Coors Light, AXE, Vans, XtraSlush, Snowboard Canada Magazine, Shakedown MFG, Rockstar, as well as Drop, IFound, Camp of Champions, MOOG Audio, Skullcandy, 33mag.com, Slash magazine, Nightlife magazine and Troublemakers.

About RIDE Snowboards
For passionate snowboard enthusiasts of all ages, RIDE represents an uncompromised, fun-at-all-costs approach to life. Founded in Redmond, Washington, in late 1992, RIDE hit the market with a vision – to create a snowboard company for the people, built upon technical innovation, superior quality and living the dream. Today, based in Seattle, RIDE continues to stay true to its original goals. For RIDE, it’s not about being the biggest; it’s about being the best at what they do. Now offering a full range of quality boards, boots, bindings & apparel, RIDE has worked tirelessly to maintain its distinct brand identity and has firmly established itself as a leader in the snowboard industry, doing business in 48 countries through its wholly-owned subsidiaries and distributor network. For the latest, visit www.ridesnowboards.com.

About the presenter | Videotron
Videotron is a young, dynamic, fast-growing company that has become a Quebec leader on the strength of its customer-focused and employee-centered vision. It harnesses the latest technology to offer its customers the best entertainment experience. Videotron is known for ground-breaking product quality, service offerings and customer service. We are proud to support RIDE Shakedown and to bring snowboard buffs the full excitement of the event on the slopes of Mont-Saint-Sauveur and on all our media platforms. Follow Videotron on the web and on Twitter | facebook.com/videotron | twitter.com/videotron

DIZZLE Entertainment, architects of the RIDE Shakedown
The two founders and partners of DIZZLE Entertainment, Brendan O’Dowd and Patryck Bernier, from Montreal, Canada, have been providing event-oriented design, marketing and management services since 2004. Over time, they have added to these. They now provide services as athletes’ agents and consultants on the design and creation of snowboard parks. Today, DIZZLE is credited with major accomplishments including design, marketing and management of snow parks for Mont Saint-Sauveur International and Shakedown Snowboard Camps. They are also responsible for the design and distribution of Shakedown MFG, a clothing and accessories line available in stores and online at www.shakedownmfg.com . For more information: www.dizzleinc.com et www.rideshakedown.com.