KETCHUM, Idaho (December 5, 2013) – Smith Optics announced their three-year partnership with Aspen/Snowmass today as the new official eyewear and helmet sponsor for Snowmass, Aspen Mountain, Buttermilk and Aspen Highlands resorts.

Smith Optics will play a key role in both winter & summer events and programming offered at Aspen/Snowmass that will highlight their winter & summer product lines; including their eco-friendly sunglass line, snow goggles, snow helmets and the new Forefront all-mountain bike helmet with Aerocore construction featuring Koroyd®.

“Smith has long been a key business partner of Aspen/Snowmass”, says John Rigney Vice President Sales & Events for Aspen/Snowmass “and now we’re super excited to collaborate on some of our most compelling event programming together”.


ABOUT SMITH OPTICS:

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.

 

ABOUT ASPEN/SNOWMASS:

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com