Polyvore Snowboarder

SNOWBOARDER MAGAZINE PARTNERS WITH WORLD’S LARGEST SOCIAL SHOPPING SITE TO LAUNCH UNIQUE WINTER FASHION STYLING CONTEST AUG. 7-10

Aspiring Stylists Can Create Cool Snowboarding Looks at Polyvore.com for a Chance to be published in Snowboarder Girl!

SAN CLEMENTE, Calif. (Aug. 6, 2010)Snowboarder Magazine is excited to announce a unique partnership with Polyvore.com, the world’s largest fashion community online, in which a contest will allow snowboarding fans and aspiring fashionistas to create super-pipe or super-primp “looks” using styles from the sport’s leading clothing brands. The contest will run Aug. 7-10 after which the three top looks, will be judged by three professional snowboarders. The winners will be published in the Oct. 5, 2010 issue of Snowboarder Girl and each will receive a $200 gift card.

“All it took was five minutes of clicking around Polyvore’s site to realize they have an amazing tool, which provides an immersive experience for people to really engage with brand’s products,” said Chris Engelsman, Publisher of Snowboarder Magazine.   “We are stoked to be able to provide an opportunity for members of Polyvore’s community to gain additional fame by being published in Snowboarder Girl and lend their talents to help other female snowboarders look good on the hills this winter.”

Participants will be able to select from 32 fresh new styles, as chosen by professional snowboarders Erin Comstock, Gabi Viteri and Jamie Anderson. Participating brands include Burton, Oakley, Billabong, Roxy and Nike 6.0.  Comstock, Viteri and Anderson will then judge the looks and choose their favorite outfits, which will receive major national exposure by being published in the October 5th issue of Snowboarder Girl. SnowboarderMag.com will serve as a resource to contestants where they can find great winter scenes and shots of the judges to clip in and use in their sets.

“Snowboarder Magazine is an innovative publication and we’re thrilled to partner with them on this unique project,” said Jennifer Yuille, Head of Public Relations and Marketing Communications for Polyvore. “We also want to thank Erin, Jamie and Gabi for giving our creative community and our site’s snowboarding fans the opportunity to have their looks judged by three of the sport’s top riders.”

The contest is open to all from Saturday, Aug. 7th to Tuesday, Aug. 10th at polyvore.com/get_published_in_snowboarder_magazine/contest.show?id=197350

About Polyvore
Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. With over 6 million unique visitors and 140 million page views a month, Polyvore’s global community has created over 20 million fashion sets that are shared across the site. The company collaborates with prominent brands such as Calvin Klein, Diane Von Furstenberg, Lancôme, Net-a-Porter, Gap and Coach to drive product engagement; and its user-generated fashion campaigns have been judged by Lady Gaga and Katy Perry. Headquartered in Silicon Valley, Polyvore is funded by Benchmark Capital and Matrix Partners.  For more information, please visit Polyvore.com

About SNOWBOARDER:
SNOWBOARDER Magazine is in its 23rd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion, and progress their skills. The name says it all: If you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.snowboardermag.com

Media Contacts:

Dawn Hamilton
KHPR for SNOWBOARDER
dhamilton@khpublicrelations.com
310-295-1189

Jennifer Yuille
Polyvore
jennifer@polyvore.com
202-491-7484