Rossignol Snowboards and Tag New Media

Tag New Media was a awarded bronze for online advertising in the 2003 Summit Creative Awards competition for its outstanding creative work for Rossignol Snowboards.

The prize was awarded for Tag New Media's design and development of a minisite to promote Rossignol Snowboard's new HC3000 binding. This was the first in a series of minisites that Tag New Media designed as part of the global redesign of Rossignol's website.

"It was an honor to work on Rossignol's site last year and this recognition helps build momentum for next year's site. We appreciate the creative freedom that Rossignol allows," says Rick Machanic, principal, of Tag New Media.

Based in Burlington, Vermont, Tag New Media is a Web design and development studio, providing online digital solutions since 1996.

"Working with Tag has been great. Having a group of people who understand snowboarding made it very easy to develop our website," indicated Dane Hjort, Director of Rossignol Snowboards, "The combination of our in-house creative with their technical and creative web expertise resulted in a site that had the look and feel of Rossignol Snowboards."

The Summit Creative Awards is the only competition of its kind. It was created in 1994 to recognize exceptional work by advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less. It is the only opportunity such firms have to compete internationally.

This year's competition received more than 3,000 entries from around the globe, including Australia, Canada, Croatia, Denmark, England, Estonia, Germany, India, Israel, Italy, New Zealand, Northern Ireland, Puerto Rico, Russia, Singapore, Ukraine and the United States.

This year's panel of judges included Ilan Geva of CMYK & Beyond, Luc Chenier of Bates Ukraine, Rick Penn-Kraus of Hill and Knowlton, Kevin Hersh of Mfx, Inc., Steve O'Brien of Ground Zero, Henry Rasmussen of Scanad - Denmark and Daren Levis of J. Walter Thompson USA. Entries in 17 creative categories were judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong executions and the ability to communicate and persuade.

The winning entry can be viewed at www.rossignolsnowboards.com (HC3000 binding).