With a name that harkens back to a time when Mogul Monsters from Walmart were a mainstream touch point to snowboarding, Burn Energy is Coca Cola's Euro-Centric energy drink and the Black Snow movie is their way of speaking to the core snowboarding consumer via their heavy team which includes Gigi Rüf, Gulli Gudmondson, Ulrik Badertscher and Stale Sandbech. Red Bull Media House's Art Of Flight this ain't, but it is still a pretty cool teaser with black lights, lcd's, lasers and backside rodeos. In case your wondering Burn tastes like a virgin cosmo.