Yes, we know this is a commercial, but when Tom Sims, one of snowboarding’s most celebrated is featured in an ad during Game 6 of the World Series, that’s notable. Regardless of the sales-driven messaging, it’s pretty cool to see Sims celebrated in a commercial seen by over 15 million people who have varying degrees of familiarity with snowboarding. It’s not often that the mass media sees snowboarding beyond the framing of competitions or on the flip side, the wackiness of Out Cold, so it’s worth checking out.