When Volcom first began as a skate, surf, and snowboard company, they wrote their own rules, especially when it came to making movies. Volcom’s canon of films, including of course, 1993′s Alive We Ride, exemplified this freedom and exploration. Over the past twenty years, the brand has never waivered in its approach to action sports and along with that, its film projects. As True to This is set to drop in March 2014, listen as some of the snowboarders, skaters, and surfers involved with Volcom’s first film projects, including Geoff Rowley, Dustin Dollin, Terje Haakonsen, Gaven Beschen and Richard Woolcott discuss filming in the early days and why working as a group is so paramount.

Watch The Making of True to This – Episode 1: 20 Year Itch